Now that we’ve laid the foundation, let’s introduce the real-world challenge:
Your task: You are part of a marketing team tasked with launching a new beer brand. Your goal is to develop a complete marketing strategy that includes brand identity, target audience, pricing, distribution, and promotional efforts.
Throughout this course, you will:
✔ Analyze successful beer brands and learn from industry leaders.
✔ Develop your own brand positioning and messaging strategy.
✔ Design a marketing plan that integrates digital and traditional channels.
✔ Apply what you learn through hands-on exercises and assignments.
This task-centered approach ensures that by the end of the course, you won’t just understand beer marketing in theory—you’ll have the skills to create a compelling marketing plan that could be used in the real world.
Let’s get started!