Introduction: Explain how branding influences consumer choice.
Shapes perception, fosters loyalty, and creates an emotional connection
Recall: Ask learners to think of their favorite beer brands—what makes them memorable?
Place a free response section.
Show: Provide examples of successful beer branding (e.g., Guinness' storytelling, Budweiser’s heritage, or a craft brewery’s unique identity).
Guinness - long tradition and unique branding
Budweiser - heritage of germany to america
Stone Brewing - flavorful beer, challenge the status quo, and community (unique identity)
Apply: Have learners analyze a beer brand’s logo, messaging, and packaging to determine its positioning strategy.
Pabst logos (PBR and Natty Boh)